T-Mobile Signature Stores

The T-Mobile Signature Store program is bringing the T-Mobile brand to life through a series of Signature Store flagship environments across the United States, with locations in Times Square, Miami Beach, Michigan Avenue, Santa Monica, and the Las Vegas Strip. These interactive and immersive Signature Store environments drive exploration, education, brand loyalty and conversion through an immersive retail experience.

The Las Vegas Signature store environment is the latest addition to the fleet of Signature stores. This environment is anything but traditional telecommunications retail—in fact, the first floor of the store does not feature any phones. Instead, we are featuring new and exciting products from small technology makers and rare products from established premium brands, elevated through interactive touch points and lifestyle-driven curation. This is delivered in a digitally activated space, with immersive signage, larger-than-life locally-authentic content, and interactive experiences which drive memorable moments and shared experiences. On the second floor, customers have the opportunity to experience Virtual Reality, engage with the latest handsets, and even grab a drink at a bar while a DJ keeps the store energized and moving. The larger-than-life animated LED facade and billboard are a beacon on the Las Vegas Strip, drawing eyes and attracting customers. The space is a platform that is designed to transform by the hour, hosting events, brand announcements, concerts and product launches. The story-driven retail environment encourages exploration and play, while the immersive interactive environment serves to deliver a transformative retail experience, both in telecommunications retail and beyond.